Paid search marketers can be benefited many a times by thinking like a Content marketer. But here two questions arise. The first one is how and the second one is what the need of that is.
Many marketing persons are in the notion that you either apply PPC or content to grow a business, but hardly ever both.
But we suggest use both. The mentioned points will answer both the queries arisen above. Read on:
Spark creativity with unique headline creation
Content marketers are artistically blessed with creating exclusive contents which you can make use in your PPC ads. The play with eloquent words can be used in the PPC ads. Draft your ad text headlines using this technique of Content marketers.
The headline of an ad is the only thing a searcher reads frequently and gets attracted to online ads. So this is your only chance of traffic and conversion in many situations of your business.
Convincing storytelling is vital
PPC marketing needs crafting of the whole search journey for the online searchers as an organized experience. All Content marketers have one talent in common and that is they are excellent storytellers. Stories are damn powerful, they bind us mentally and our brains are drawn to them.
PPC needs this talent of content marketing. They need that their ads, landing pages and keywords relay an engaging and cohesive story to the searchers and also solve their problem.
Content markets gain inspiration from most spontaneous places at most unpredictable times. They are continuously brainstorming for new content making. PPC marketers need to think like a Content marketer as well. For advanced marketing tactics they need constant brainstorm their ideas which ultimately results in something unique in marketing strategy.
Make something better by thinking as a Content marketer and win your customers.