Knowledge Centre

Mobile-First Strategy: Gaining Competitive Edge in a Global Market 

Mobile-First Strategy

Businesses are realizing to remain competitive in the current market it is crucial to employ effective technological solutions that will present new opportunities in the global online and offline marketplace. The innovative solutions introduced for businesses have successfully bridged the gap in communication and coordination and also increased the accessibility of market formation. The growth in the usage of digital devices has moved a large audience online, making adopting technology essential. As mobile devices had the most explosive growth, offering a mobile-first experience can help SMEs keep up or even outpace larger competitors.  

What is a Mobile-First Approach? 

In simple terms, the mobile-first approach prioritizes mobile devices and put other devices as secondary. The approach focuses on utilizing mobile and web capabilities to create or support their digital presence. The mobile-enabled versions of websites or mobile applications for existing web pages enhance the customer experience for a majority of users and ensure higher engagement. Businesses aiming to expand their reach can benefit by incorporating a mobile-first approach to their digital transformation strategy due to the popularity of Internet browsing on smartphones and the growing usage of mobile applications for numerous purposes. The strategy focuses on building an effective user experience for mobile users.  

Advantages of Mobile-First Strategy  

  • Expanding Market Reach: Adopting a mobile-first strategy can open many new doors for your business, one of which is increasing the reach to a broader audience. Along with making the website more reachable, tools like social media marketing & chatbots can be integrated with the mobile application for advertising, better engagement, and customer support. Discover possibilities of growth for your business through feature-rich mobile apps. Get in touch with our Mobile App development team to find out more.  
  • Superior Customer Experience: Top-notch customer experience is vital to sustaining the growth of the business’s approach allowing companies to reach digital efficiency and providing a smooth and optimized experience.  It also gives the opportunity to tailor a more personalized experience for users through mobile apps. Focusing on customer preferences can help in improving loyalty to your company and brand. Learn more about how different mobile app technology can and how it can push your businesses on the path of growth.  Check out Mobile App Development Technology
  • Higher Google Ranking: Mobile-friendliness is an important aspect for ranking on Google search results. Although there are many criteria that go into developing a website that will do well in search engines, mobile friendliness is currently one of the few “no-doubt-must-have” elements for effective SEO (search engine optimization). The reason behind this is Google’s Mobile –First Indexing.  

Mobile-First Indexing 

Mobile-first Indexing enabled on July 1, 2019, has altered the content ranking and indexing in the search engine.  In the past, the index mostly considered a page’s desktop version of content when determining how relevant it was to a user’s query. However, with mobile-first indexing, Google is now predominantly using mobile versions. As the majority of people now access Google Search through a mobile device, the change was implemented. Your website’s search rankings will suffer if it is not developed and designed with mobile-friendliness as a priority. The website can completely disappear or show further down in the search results. In addition, you want your website visitors—both current and potential customers—to have a favorable experience regardless of where they are or what device they are using. 

Starting your journey of digital transformation with the mobile-first strategy is essential for mobile-centric marketing. Most Internet traffic comes from mobile devices. The surge in the usage of smartphones is an indicator for businesses to shift their focus on mobile-friendliness. The shift also opens up opportunities for implementing effective digital marketing strategies and other engagement tactics.  

WEBSTEP has assisted businesses across the globe in building mobile applications and mobile-friendly websites. Talk to our experts to celebrate your journey of digital transformation.